About North & Ives
North & Ives is a 12-person brand strategy and identity studio based in Brooklyn, working almost exclusively with climate, health, and consumer-tech founders. The team’s approach starts with positioning before a single pixel is designed — most engagements begin with a two-week discovery sprint that shapes the naming, voice, and visual system that follows. Since 2014, they’ve built identities for over 60 venture-backed companies, several of which have gone on to raise Series B and beyond under the brand North & Ives shaped at seed stage.
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Reviews
"Worth the budget — just don't expect the cheapest quote."
Their pricing sits above some competitors we spoke to, and that's the one honest note I'd add. But the naming and identity work they delivered has held up through two funding rounds without needing a refresh, which more than justified the spend for us.
"Fast, sharp, and never precious about their own ideas."
We came in with a tight 6-week timeline for a rebrand ahead of a product launch, and the team hit every date. They pushed back constructively when we asked for changes that would've weakened the system, which we appreciated more in hindsight than in the moment.
"They gave us a brand our investors immediately understood."
North & Ives rebuilt our positioning and full identity ahead of our Series A. What stood out was how much strategy work happened before design — by the time we saw logo concepts, the narrative was already airtight. We closed our round two months after launch and multiple investors referenced the deck.
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