About North & Ives
North & Ives is a 12-person brand strategy and identity studio based in Brooklyn, working almost exclusively with climate, health, and consumer-tech founders. The team’s approach starts with positioning before a single pixel is designed — most engagements begin with a two-week discovery sprint that shapes the naming, voice, and visual system that follows. Since 2014, they’ve built identities for over 60 venture-backed companies, several of which have gone on to raise Series B and beyond under the brand North & Ives shaped at seed stage.
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"They gave us a brand our investors immediately understood."
North & Ives rebuilt our positioning and full identity ahead of our Series A. What stood out was how much strategy work happened before design — by the time we saw logo concepts, the narrative was already airtight. We closed our round two months after launch and multiple investors referenced the deck.
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